Showing posts with label Coca-Cola. Show all posts
Business × Coca-Cola × World
Apple, Google knock soft drink into 3rd place
At the top of the world's most valuable brands, Coke is no longer it. The soft drink giant has lost its crown to Apple and Google, falling from first place for the first time since consulting firm Interbrand started releasing lists of the world's 100 most powerful brands in 2000, the New York Times reports. Coca-Cola's value has actually gone up since last year, by 2% to $79.2 billion, but that rise was dwarfed by Apple's 28% surge to $98.3 billion, putting it in the top spot after being ranked second last year and eighth in 2011.
Coca-Cola is no slouch at marketing but the technology firms that dominate the top 10 have become the "poster child of the marketing community," Interbrand's chief executive explains. "Brands like Apple and Google and Samsung are changing our behavior: how we buy, how we communicate with each other, even whether we speak with each other," he says. "They have literally changed the way we live our lives."
| Newser #end.
Coca-Cola × Lifestyle
While Coca-Cola is a classic beverage and a kitchen staple, it has many hidden qualities and functions that not many know of.
- Remove grease stains from clothing and fabric (I had to start there).
- Remove rust; methods include using fabric dipped in Coke, a sponge or even aluminum foil.
- Remove blood stains from clothing and fabric.
- Make gooey Coke funnel cakes.
- Clean oil stains from a garage floor; let the stain soak, hose off.
- Loosen a rusty bolt; pour on some Coke and wait for the magic to happen.
- Kill slugs and snails; a small bowl of Coke will attract them, and the acid will kill them.
- Help a lawn become lush and green .
- Prevent an asthma attack! Apparently, the caffeine in two 12-oz. cans can prevent the onset of an attack.
- Defrost a frozen windshield. Apply liberally and wait (I'll see if this works in Winter).
- Clean burnt pans; let the pan soak in the Coke, then rinse.
- Descale a kettle using the same method in 11.
- Neutralize a jellyfish sting.
- Clean car battery terminals by pouring a small amount of Coke over each one.
- Cure nausea; let a can of Coke go flat, then take a teaspoon of Coke every hour.
- Also, flat coke can help relieve an upset stomach (aka "the runs").
- *Make a Mentos & Coke exploding fountain. This one takes a two-liter bottle of Coke.
- Get rid of hiccups; gargle with a big mouthful of ice-cold Coke.
- Shake up a can and pour it over your windshield to remove bugs and other crud.
- Use the method in 19 for your car bumpers, too.
- Clean your engine; Coke distributors have been using this technique for decades.
- Relieve congestion; boil a can of Coke and drink while hot to clear you up.
- Make a sweet BBQ sauce. Mix a can of Coke with ketchup and brush over ribs or chicken.
- Baste a ham roast with Coke as it cooks. The sugars will caramelize; the ham will be moist.
- Add a can of coke to your pot roast to tenderize it and add extra flavor. (Thanks, Linsey.)
- Make pretty pennies; soaking old pennies in Coke will remove the tarnish.
- Make your hair curly; pour flat Coke onto long hair, leave for a few minutes, then rinse.
- Age documents and photos; for that antique look, apply Coke, pat with paper, leave to dry.
- Clean tile grout; pour onto kitchen floor, leave for a few minutes, wipe up.
- Mix a can of Coke with a packet of Italian seasoning; cook a tough steak in it.
- Make better compost; Coke increases the acidity, adds sugars, and feeds microorganisms.
- Dissolve a tooth in it; use a sealed container, because this takes ages. Why would you want to, though, unless you're Hannibal Lecter?
- Remove gum from hair; dip into a small bowl of Coke, leave a few minutes. Gum will wipe off.
- Get silky skin; mix a spoonful of Coke with regular lotion and apply liberally.
- Make low-fat brownies.
- Pour a little in a cup and set it out an hour before a picnic, away from your site; it will attract wasps and bees so they're not bugging you and your grub.
- Remove stains from vitreous china. More info on vitreous materials here.
- Got a dirty pool? Add two two-liter bottles of Coke to clear up the water (it acts as rust remover).
- Add Coke to your laundry to remove bad smells, especially fish.
- Remove (or fade) dye from hair by pouring Diet Coke over it.
- Mop a floor with Coke to make it sticky. It's a movie industry trick to stop actors' slipping.
- Remove marker stains from carpet. Apply Coke, scrub, then clean with soapy water.
- Clean a toilet; pour around bowl, leave for a while, flush clean.
- Apply to skin for a deep tan (although this seems like a recipe for skin cancer to me).
- Supposedly, drinking an 8-oz. can of Coke every day can prevent kidney stones.
- Add it to a Sloppy Joe mix.
- Perk up your azaleas or gardenias.
- Coke and aluminum foil will bring chrome to a high shine.
- Strip paint off metal furniture; soak a towel in Coke, sit it on the surface for days. Make sure you keep adding Coke to keep the towel wet. (Seems like a hassle; I'd rather buy paint stripper.)
- Add it to vodka, rum, or bourbon.
- Drink it straight from the can, if you can (too sweet for me).
Business × Coca-Cola × Lifestyle × Yes
There are a lot of false myths and urban legends about brands: Some are trivial (the "Dude, you're getting a Dell guy" did not, actually, get fired from the campaign for smoking pot).
Some companies spend major sums attempting to retain their image via ad campaigns, PR outreach and lawsuits.
Some companies have created websites solely to debunk myths, like this one from Coca-Cola that debunks dozens of myths. A lot of the myths are obvious fiction, but some have actually become "truth" in pop culture.
1. Mountain Dew
reduces sperm count.
Truth: There is no evidence Yellow 5, the key ingredient in question, actually causes decreased sperm count.
2.If you reverse the Coca-Cola logo,it reads 'no Mohammad, no Mecca' in Arabic.
Truth: As you can see in the video below, you actually have to change the mark to read Coca-Cota for this to even remotely come close. Furthermore, Coca-Cola claims numerous clerics and commissions have studied this only to find nothing. The company acknowledges, there was little knowledge of Arabic in 1886 Atlanta—when the logo was designed
3.The Dell Dude was replaced
because he was arrested for marijuana.
Truth: Benjamin Curtis, best known for his line, "dude, you're getting a Dell"—was indeed arrested for marijuana possession. However, as noted by Snopes, the commercials were being replaced before he got in trouble. The Dell dude was replaced because it was time for a new campaign.
4.Vans shoes feature the Star of David
on its soles so that you can step on it.
Truth: While the six-pointed star definitely appears on the bottom of the shoes, the Anti-Defamation League concluded numerous times it wasn't related to religion. The design is just a design.
5.The kid in the Life commercials died
from consuming Pop Rocks and Coca-Cola
Truth: John Gilchrist, the actor who played Little Mikey in the Life commercials, did not die from consuming Coca-Cola and Pop Rocks at the same time. The rumor suggested that the Pop Rocks would expand in your stomach causing you to explode. General Mills, the parent of Life, was forced to take out a national campaign to explain the actor had not died. It even inspired the Green Day song, "Pop Rocks and Coke."
6.Proctor & Gamble' former logo shows its company's ties to the Church of Satan. The 13 stars represent a verse from Revelations, and '666,' the number of the beast, appears in the man's beard.
Truth: Proctor & Gamble said the logo depicted a man overlooking 13 stars to represent the original thirteen American colonies. It unsuccessfully sued Amway for spreading the rumors and then successfully sued Amway's distributors. It also changed its logo.
7.Liz Claiborne told Oprah
she didn't design clothes for black women.
Truth: Spike Lee repeated this rumor to Esquire but Claiborne never appeared on Oprah in the late 1980s or the early 1990s. Oprah's staff confirms the fashion designer was not on the show and did not make those claims.
8.Snapple supported numerous racist groups,
including the Ku Klux Klan.
Truth: Snapple didn't support these groups. In fact, the company was founded by three Jews—unlikely to be supporters of the KKK. Rumors claimed the "K" on the company's old bottle design signified the KKK but it was actually a reference to the drink being kosher. Snapple opted to change th bottle designs and bought ads denying the rumor.
9.Adidas is actually an acronym for
'all day I dream about sex'
Truth: Adidas was formed after the Dassler brothers split up after World War II. Adolf "Adi" Dassler founded Adidas (hence the name) while his brother Rudolf started the company that would become Puma.
10.Disney goes to lengths to ensure that
no one is ever declared dead on its property.
Truth: While some have claimed the company policy is to not have anyone declared dead at Disney, people have in fact been pronounced dead on Disney property.
11.A Japanese town changed its name to 'Usa'
after World War II so it could label its products 'MADE IN USA.'
Truth: Usa is a place in Japan but its origins are go back to the 8th century. Furthermore, products have to display the country of origin, not the city, so this scam would never have made it past U.S. Customs.
12.Heinz really does
have 57 varieties.
Truth: Company founder Henry Heinz admitted he just made it up after seeing another advertisement. There was some basis—five was his lucky number and seven was his wife's, but it had nothing to do with the amount of products the company made.
13.Tommy Hilfiger told Oprah
he didn't want blacks or Asians to wear his clothes.
Truth: Like the Liz Claiborne-Oprah rumor, it was also false. Oprah denied it and even began the first part of Hilfiger's debut appearance on the show, years later, by debunking the rumor.
| Business Insider #end.
Coca-Cola × Health
Why Cola is not advertised as healthy for the human body?
Don’t drink cola if you want to be healthy. Consuming soft drinks is bad for so many reasons that science cannot even state all the consequences. If you do drink soft drinks, as well as other sugary foods, you need the two products listed at the bottom of this article.
10 minutes after: 10 teaspoons of sugar hit your system. (100% of your recommended daily intake.) You don’t immediately vomit from the overwhelming sweetness because phosphoric acid cuts the flavour, allowing you to keep it down.
20 minutes after: Your blood sugar spikes, causing an insulin burst. Your liver responds to this by turning any sugar it can get its hands on into fat. (And there’s plenty of that at this particular moment.)
40 minutes after: Caffeine absorption is complete. Your pupils dilate; your blood pressure rises; as a response, your liver dumps more sugar into your bloodstream. The adenosine receptors in your brain are now blocked, preventing drowsiness.
45 minutes after: Your body ups your dopamine production, stimulating the pleasure centres of your brain. This is physically the same way heroin works, by the way.
45 minutes after: The phosphoric acid binds calcium, magnesium, and zinc in your lower intestine, providing a further boost in metabolism. This is compounded by high doses of sugar and artificial sweeteners also increasing the urinary excretion of calcium.
50 minutes after: The caffeine’s diuretic properties come into play. (It makes you have to pee.) It is now assured that you’ll evacuate the bonded calcium, magnesium, and zinc that was headed to your bones as well as sodium, electrolytes, and water.
60 minutes after: As the rave inside you dies down, you’ll start to have a sugar crash. You may become irritable and/or sluggish. You’ve also now, literally, pissed away all the water that was in the Coke. But not before infusing it with valuable nutrients your body could have used for things like hydrating your system, or building strong bones and teeth. This will all be followed by a caffeine crash in the next few hours. (As little as two if you’re a smoker.)
I'm not a plantpotting !: Yes, I know , it's hard to switch to drinking water, as from time immemorial are accustomed to drinking sugary sodas , coffee and tea , or wine or beer.
It seems like if the water just does not taste. " I'm not a potted plant " , " ... the water is getting your feet wet " - joking , reaching the table a bottle of red wine.
In fact, however, the problem does not lie in the taste . Who does not want the water , when he is not thirsty . And if you feel the desire, it means that you lack the motion.
After I get some sweat during work or sports, drink several glasses of water is not just a necessity - it's a real pleasure .
When I was little , my mom signed me up , and the older brother to judo . We were crammed into the hall with an area of thirty square feet , lit neonówkami covered with tatami ( traditional Japanese mat ) and with skylights instead of windows . After an intense warm-up , during which we had to jump, run , do push-ups and sit-ups , the coach told us to fight standing and on the mat , and finally (and this was the most fun ) fought " the ponies ", that is , seated on his shoulders , trying to drop other " knights " .
At the end of the class , red , panting , sweating , threw himself into the locker room , where , near the toilets, sinks were in hot water - maybe it was warm , but how delicious ! Even the smell that emanates from the toilets did not bother us in filling the stomachs of the excellent water . The most impatient drank it straight from the tap , while others take in her hands and drank , trying not to spill the precious liquid . I prefer not to think about how the way we exchanged bacteria.
And yet I do not remember that the water tasted better than I ever there in the locker room of the club.
Why stop drinking Coke ? : Think about it. After the effort, you can feel like a Coke or a chilled beer, but it turns out that drinking the water gives you more pleasure. Water is the most tasty when you really want us to drink, just happens when you are very hungry. After returning from a trip to the mountains did not taste as good as regular sausage and nothing can help you return to your daily routine.
This is not only a pleasure. Drinking water helps reduce the intake of harmful substances such as phosphoric acid , which interferes with the metabolism of calcium and cause osteoporosis and osteomalacia and teeth , sugar, which contributes to diabetes , cardiovascular disease , arthritis and cancer, and to the formation of chronic inflammatory , aspartame, which causes side effects even 92 , including brain tumors , epilepsy , diabetes , and emotional hypersensitivity , caffeine, which causes convulsions , insomnia , headache , hypertension, bone demineralization and loss of vitamins.
In addition, acidic coli is lethal to the teeth. Have you ever noticed how after drinking Coke grind your teeth? Cola has more acid than lemon juice, so it can be used for removing rust from metal (try to leave a rusty coin coli for half an hour and see what happens ) . If you often drink cola , enamel of your teeth may become porous , turn yellow or gray .
The influence of obesity coli can talk endlessly , in children who drink cola risk of obesity increases by 60%. Of course you can give children a sweet sodas, if you want : increased risk of developing diabetes , increase the risk of developing cancer, make them sugar .










